By Michael John Burton,Daniel M. Shea

A energetic, complete exploration of recent political crusade administration within the web age, in response to real-world practices and result of the 2006 and 2008 campaigns.

• an entire chronology info the evolution of contemporary crusade management

• Illustrations through the textual content aid deliver themes to life

• transparent notion maps make clear quite a few focusing on techniques

• A bibliography of resources extra the reader's examine of political campaigning

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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication) by Michael John Burton,Daniel M. Shea


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