Growing up as a child in the 60s and early 70s put me smack dab in the muscle car era (1964-’74). Back when men were men… and cars were cars.

This spot for the 1967 GTO features Pontiac pitchman and actor Paul Richards, who dramatically presents this gleaming new machine in a simple studio setting. No special effects, music, or distracting shots: just a straightforward, no-excuses pitch to a target audience. Car guys.

Cars to me- and maybe you- are more than four wheels to get me back and forth to work. Driving is an experience, an image and an emotion. The GTO was my kind of car: an idea on wheels. This spot captures that and does not apologize. It’s talking to me… and I like it.