I look at a lot of motion graphics for inspiration on my own work and usually what I find to be most inspiring is character based animation and design. Although the animation work I do at Crawford is usually not character driven, I still translate this influence towards practically every project that I’m involved with in some shape or form. Nathan Love happens to be one of my favorite studios to study and marvel over their expertise in character driven animation. In this piece, Nathan Love collaborated with NBC Artworks to created a station ID that playfully represents the NBC brand. In a short interview about this project the owner and creative director had this to say, “the brief was to create a stand-alone logo animation for NBC. The only guidelines were to make it our own, and of course, for it to be ‘the best logo ever.’” The style of retrofitting the original mark of NBC definitely has that “Nathan Love Flair” in my opinion after being an avid fan of the studio for quite a while.